Dr. Isabella Soscia, is permanent associate professor of marketing at Skema Business School. She obtained her Ph.D. in Management from Università Bocconi, Italy. During her Ph.D. she was visiting scholar at University of Michigan. Following her doctoral studies in Milano, Isabella started her academic career in 2003 in Università Bocconi. She was hired in 2012 by SKEMA Business School and became tenured. Her research interests are marketing communication and consumer behavior, with a special focus on consumption emotions. Her publications concern these topics.
- Research Methods