A scientific committe of the digital marketing Msc was held Tuesday the 12 of January 2021 with the presence of teachers, this year’s delegates and webmaster and also SKEMA partners. The event was organized in order to: Discuss the feed-back from Msc teachers Present and discuss the feed-back of students regarding fall -semester Emphasize the…
Get a closer look at the Influencer Marketing Seminar offered by our Masters of science in digital marketing Alumni Yahya Alfreh, this event involved cooperative discussion by Yahya and the Msc students who shared perspectives and opinions around Influencer Marketing as it became very popular recently, this seminar has allowed students to: Improve their communication…
There are many data-sources on how many websites use Google Analytics. In a post from 2015 Marketing land says that Google analytics is used by 30–50 Million websites. Other data-sources like W3techs say that Google Analytics is used by 54.9% of all the websites, that is a traffic analysis tool market share of 83.5%. Either…
Research is essential to the success of any marketing campaign. Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process. What is…
Interesting things about Shanghai Shanghai is known as an international city. You can explore many novelty here, such as food from different places, art exhibitions, new Disneyland and so on. But as a person who was born and lives in Shanghai, I would like to say, “To understand Shanghai, we should start from one road…
In summer 2018, after graduating from my Bachelor degree in Italy, I started an internship in Expedia. At that time, I knew very little about the travel industry and even less about OTAs (online travel agencies). But, in a few months, I quickly realized that I ended up in a very interesting, dynamic and competitive…