Google Certifications

Baba TOURE is a consultant, certified Google Ads expert since 2009. He is also a digital professional for more than ten years. He has worked in agencies, for advertisers, and then for Google before joining the SKEMA professorial body.

He earnt his Master’s degree in American literature and civilization in Senegal (West Africa). Then, Baba completed in Toulouse (France) his professional degree in Communication and Advertising (BA and MSc). As a certified AdWords and Analytics Expert, he alternatively worked in PPC agencies, In-House, and as an Independent Consultant in Europe and West Africa.

In addition to his academic and professional experience in literature and advertising, Baba has also developed expertise in digital marketing. He’s also an expert in social media management, and content creation. He has worked with a diverse range of clients in various industries, including e-commerce, hospitality, and finance, to help them achieve their marketing goals.

Baba’s passion for learning and his multicultural background have enabled him to adapt to different environments. He can work effectively with clients from different cultures and backgrounds. He is fluent in several languages, including French, English, and Wolof. In fact, it has allowed him to communicate effectively with clients and team members from diverse backgrounds.

Through his work, Baba has experienced a variety of campaign management tips on major multilingual PPC accounts, from launching to optimization. After having implemented Digital Projects in collaboration with Google in Africa, he joined the Google Partners Academy team in 2015 as an Author and Key-Speaker for the AdWords and Analytics conferences and a Trainer for French-speaking agencies in Google Partners Programme.


  1. Google Ads Search Certification
  2. Digital Analytics & Google Analytics Certification
  3. Elective: Google Display Ads Certification