Google Certifications

Baba TOURE is a consultant, certified Google Ads expert since 2009. He is also a digital professional for more than ten years. He has worked in agencies, for advertisers, and then for Google before joining the SKEMA professorial body.

After earning his Master’s degree in American literature and civilization in Senegal (West Africa), Baba completed in Toulouse (France) his professional degree in Communication and Advertising (BA and MSc). As a certified AdWords and Analytics Expert, he alternatively worked in PPC agencies, In-House, and as an Independent Consultant in Europe and West Africa.

Through his work, Baba has experienced a variety of campaign management tips on major multilingual PPC accounts, from launching to optimization. After having implemented Digital Projects in collaboration with Google in Africa, he joined the Google Partners Academy team in 2015 as an Author and Key-Speaker for the AdWords and Analytics conferences and a Trainer for French-speaking agencies in Google Partners Programme.


  1. Google Ads Search Certification
  2. Digital Analytics & Google Analytics Certification
  3. Elective: Google Display Ads Certification