MSc Digital Marketing Scientific Committee 2021 The Scientific Committee of the MSc Digital Marketing was on Tuesday the 12 of January 2021 with the presence of teachers, this year’s delegates and webmaster and also SKEMA partners. The organization of the event was in order to: Discuss the feedback from Msc teachers Present and discuss the…
Influencer Marketing Seminar by Msc Alumni Yahya Alfreh Get a closer look at the Influencer Marketing Seminar offered by our Masters of science in digital marketing Alumni Yahya Alfreh, this event involved cooperative discussion by Yahya and the Msc students who shared perspectives and opinions around this subject as it became very popular recently,…
Throwback to the digital marketing review Last December, the students from the MSc Digital Marketing presented their digital marketing recommendations. This comes as part of the project consulting with their company. The digital marketing review represents the hard work to answer the company’s business goals. The project consulting, an enriching and professional experience…
Source: Follow this link Get in The Ring Sophia Antipolis: HiPe Kids Emerges Victorious Sophia Antipolis: HIPE KIDS start-up is collaborating with SKEMA Business School’s MSc Digital Marketing program this year, along with 9 other companies. The MSc Digital Marketing program offers students a unique opportunity to work on real-life company projects during the span of…
The year ended with a celebration of hard work and new beginnings. Students gathered on the terrace and were greeted with tasty dishes, thirst quenching drinks, and varsity jackets to commemorate the year and being a part of the Digital Marketing program. As students mingled amongst themselves on the sunny afternoon, program director Muriel Walas gave a touching goodbye speech.
Each semester, Skema Business School requires students from all six campuses (Lille, Paris, Sophia Antipolis, Raleigh, Brazil and Sozhou) to complete an intense month-long course. Last semester, we completed a course on globalization, and this semester, on “Advanced Strategy.” In addition to in-class assignments, lectures and presentations, this course challenges students to create a strategy plan that could be implemented into the business model of the start up, Milanamos.
Before heading home for Christmas, we celebrated the end of the first semester on campus. We enjoyed food and beverages provided by our MSc director, Ms. Walas, and chatted with our beloved teachers!
Right after the kick-off in September, our class was divided into several groups and worked for one day on five tasks – each related to our MSc program.