Company projects 2014/2015 - MSc Digital Marketing SKEMA BS

Explore the Company Projects 2014/2015 where the Students of Digital Marketing made their impact by incorporating the Digital Marketing Communication Skills and Strategies in order to build up the Brand.

Acticop

Acticop is a start-up with plans of launching in the Maritime Alps. Its aim is to enable entrepreneurs to develop their activities within a common wage-earning framework. The objective is that 20 entrepreneurs have integrated by 31/03/2015 and 30 by the end of December 2015.

Students already have a validated business model to work with and will be working under three main objectives. These include creating communication towards institutions and the general public (enterprises, employees, job seekers, etc). They will also be responsible for creating a digital platform along with working with the press/media for the launch event(s) and territorial mobilization (partners, press, etc).

Actif Azur

ACTIF AZUR offers the renovation of computers along with other computer services. The students are responsible for three different components of the project. The first is market research. This includes an assessment of the company’s potential, determination of their needs, strengths, and weaknesses, development/updating of their database of potential partners and clients, etc. The second component is the creation of marketing and communication tools (with emphasis on the social and solidarity economy component). Lastly, they worked on the implementation of initial commercial actions and monitoring of indicators.

Data Moove (PasTime)

Data Moove is a mobile platform that creates customized tourist packages. These packages are based on big data extracted from users’ internet behavior. The target customers for the overall project, PasTime, are city stakeholders like city marketing, travel, and tourism-related companies, organizers of large events, providers, developers of data management solutions and applications for cities or events.

Students working for Data Moove are in charge of launching an online presence for the start-up as well as many of the business model elements and the app for mobile users. The team of nine has already laid the foundation of the project and now prepping for the launch of the new product.

Griesser

Griesser is a company responsible for manufacturing and marketing sun protection and window closure products through e-commerce. Students will work on the project in close collaboration with Ms. Audoux & the project management apprenticeship. In the first phase, students will analyze the different stakeholders of the project as well as the solar protection market in France. The second phase will require the team to develop an e-commerce site adapted to the company’s products and the French market.

Havasu

Havasu is an HR business intelligence company. The aim for the students involved is to develop print and web marketing campaigns for the new web portal www.preventeurs.com. The goal of the portal (still in the development stage) is to offer tools for visitors that improve their general management skills and more specifically for psychological risks at work (absenteeism, stress). The portal is to be used as a reference.

Investiga

INVESTIGA-FRANCE is an investigation firm that fights counterfeiting. The company hopes to expand internationally and has charged the students with creating the digital component of their project. The SKEMA team’s goal is to establish a business plan, work on the creation of a site-specific to this activity and work on its SEO potential.

SERP-Chem

The International Erasmus Mundus Master Course SERP-Chem is responsible for training master students with effective scientific and technological tools used in closely related fields (green chemistry, renewable energy, Nanomedicine, etc) and in entrepreneurship. The goal of the Skema project is to ensure the master visibility (promotion) and future sustainability by increasing participation of new attendees: students financed by scholarship programs, by companies, as well as self-financed students. The master targets young scientists trained in sciences (chemistry, physics, material sciences) from all over the world.

Sophia Club Enterprises

Sophia Club Enterprises’ main goal is maintaining the economic and cultural vocation of Sophia Antipolis. Students are in charge of developing a communication strategy (integrating notions of attractiveness, creativity, and dynamism) in order to enhance the multimodal offer and to enable the territory’s assets.

In the first step, acquiring the tools and means in terms of transport is important. At the same time, they will propose new ideas/solutions in coherence with the existing infrastructure network and in the course of development.

Synertal

Synertal is an innovative marketing and communication company for different brands, products, and services. Students working with the company are in charge of digital & physical (conferences) projects, brands, products, and services promotion, creating a communication & marketing strategy, and being innovative (finding new forms of management concepts).