The project is « Communication Sociétaire 2.0 » of the Crédit Agricole Provence Côte d’Azur. The Communication Team of the regional Head Office in Saint Laurent du Var proposed it.
The stake is to contribute to the development of the number of members (7/10 vs 4/10 today) on the cooperative principle « A Man = A Voice ». All of that is thanks to the elaboration of a targeted digital marketing campaign focused on pedagogy, modernism, differentiation, and openness.
The Project Team of SKEMA and of CA PCA escort us in the stages of the construction of our campaign: audit, benchmark, SWOT, survey, digital strategies, and recommendations.
Comité régional olympique et sportif
CROS Côte d’Azur – the first sport’s contact in the region. The project offers means for scheduling sports training and hosting all other needs for clubs and leagues. It also helps athletes validate their acquired experience. The challenge for the students working on this project was to improve CROS Côte d’Azur’s website in terms of the look-and-feel and content. The goal was to convey information more easily and to the right person. Moreover, participating students strived to increase CROS Côte d’Azur’s visibility and notoriety through digital communication.
Tourists often struggle to understand local and relevant offers in tourist areas other than traditional attractions. Travelers lack planning tools that consider time and budget constraints and customize offers to their interests. A simple observation of the supply side shows that tourist packages offer little to no flexibility, and are not adaptable for short stays.
To overcome these obstacles, PasTime offers a set of technologies that gathers business and cultural tourist offerings into attractive packages. These customized packages are based on the user’s interests and purchase behavior, which is extracted from big data information. PasTime uses advanced technologies that allow for a better understanding of culture and tourism. In fact, this is demonstrated by the very successful launch of the 3cixty program.
The target customers for the PasTime package are (1) city stakeholders like city marketing, travel, and tourism-related companies and organizers of large events, (2) providers and developers of data management solutions and applications for cities or events.
Cultures en Ville
GIT 2.0, a family real estate business created 30 years ago whose clientele decreased rapidly in the year 2015. Hence, Mr. Tissinié and his team desired to upgrade GIT to GIT 2.0 by maintaining their clientele, emphasizing the company’s values, and becoming a leader in real estate 2.0 through a strong online presence.
The objective was to analyze the company and its process, communication skills, and competitors with project management tools such as the benchmark or SWOT. An audit was carried out of the website and various strategies such as satisfaction surveys. The goal was to have a better understanding of the clients‘ needs.
The team proceeded to execute the next objectives of the second semester. In order to achieve them, there was a website update, an SEO analysis, traffic monitoring, and a strategic communication plan for social media.
Live for Good
The goal is to improve the ambitious project, “Live for Good.“ The student’s main tasks include preparing for the 2nd year of the Gabriel Award and developing the plan. The Gabriel Award’s purpose is to award social entrepreneurs ages 18-27 with unique talent, who have plans to create a project with a social dimension. The winners are offered a customized support program.
SKEMA students are in charge of creating digital solutions, as well as diversifying applications for the second year, and improving the technological platform by integrating more functions. In order to achieve these objectives, they will be trained by seven teachers, who are mostly consultants or CEOs. Thanks to the group’s diverse methodology, which varies from a benchmark and surveys to different designs and analyses, they can effectively work at this later stage of the project. In fact, their weekly coaching sessions ensure quality work.
The project aims at helping launch a medical application called VaiPahrm. It is a mobile application that helps users virtually store data from their pharmacy and organize it. People can match their specialties to not only their own prescriptions and profile, but also to their relatives, and add reminders through the platform as necessary. The medical industry is sensitive. However, it is a silver industry with growing opportunities. The tasks included the marketing and community communication for VaiPharm by finding partnerships and sponsors. A benchmark, which analyses several similar applications to VaiPahrm. And a business model in order to make the company profitable.
Nine students compose “Village Graphic”. They work for a French printing shop in Vallauris named NormaColor. The founder has two objectives: to create a community of professional graphic designers and implement a commercial platform. That is why he created a village through a fab lab and a co-working space, where professionals and customers can work together.
Whatime, a new mobile application for sportsmen, has just been released! In contrast to rival applications, this app does not focus on the performance of users but rather on their social side. Whatime’s main objective is to gather sportsmen of any genre. But also develop real-life communities to meet for events that anyone is free to organize.
Founded in 2010 by Lionel Roux and Antoine Duboscq, WIMI – today with more than 20000 businesses, 49000 projects, 65000 users – is a well-known project management tool operating from Paris and San Francisco offices. The mission is to create an easy-to-use environment for the project teams.
WIMI’s expansion strategy is currently targeting the education community. Such a community has a need for teachers and students to cooperate as teams in different projects. The projects themselves require document sharing, constant communication, and specifying deadlines for key tasks. Therefore, we, as the Skema team, collaborated with the WIMI company and held team meetings throughout the semester, as well as coaching sessions with the professors. The result is a successful benchmarking of the sector, realistic business plan simulations, a thorough survey analysis, and an updated communication strategy based on the latest scientific methodologies. In short, we created a future scope for an efficient marketing strategy that ought to bring WIMI to the forefront of all tools sought after by the academic community.