Company projects 2020/2021

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AQUAREVE

Aquarêve is a high-end swimming pool manufacturer on the French Riviera. It is also a member of the Esprit Piscine (gathering of swimming pools manufacturers in France) group. It was founded in 2000 and currently employs 15 people.

Over the years, the company has specialized in building high-end swimming pools and luxury spas. They renovate old and out-of-date swimming pools. Moreover, Aquarêve is one of the winners of a CSR project led by the PACA region.

Our job is to put in place a well-oriented acquisition strategy for the company and implement it in order to build an E-commerce platform.

CRESS PACA

The CRESS PACA (Regional Chamber of Social and Solidarity Economy), which brings together a total of 16,500 structures (including 3,500 companies), aims to create a digital portal to enable an easier connection between each member.

Firstly, it will be a meeting place for supply and demand in the PACA region. Then, it will enable companies to benefit from a community around common values and objectives in terms of social and solidarity economy. Finally, this tool will also allow CRESS to continue its digitization.

The consulting team aims to define the portal’s format, content, selling price in accordance with the market needs.

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Le Village

Le Village by Credit Agricole Provence Côte d’Azur aims to accelerate growth within startups that are recruited based on a prior selection. Le Village accompanies them until 24 months with a network of partners and ambassadors.

This project’s objective is to acquire and retain current partners for Le Village.

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Hoopiz

Hoopiz is a one-stop SaaS platform with services. It offers its users community customized data analytics, to support SMEs in their Credit Management strategies and follow-ups. Hoopiz is targeting SMEs B2B business in France.

SKEMA team’s role on this project is to build an effective digital marketing strategy. The goal is to increase the brand awareness of HOOPIZ, which has been launched very recently, in June 2020.

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Galerie Montaigne

Galerie Montaigne, specializes in exceptional signed jewelry from the Art Deco period, nineteenth and especially the 40’s to 70’s. We present big names such as CartierVan Cleef & ArpelsBoucheronChaumetBuccelattiVerdura, and many others.
Founded in 1997, the gallery has an excellent reputation in Monte Carlo, where security and confidentiality are well established. It presents in the very active jewelry markets of Geneva, New York, London, Moscow, and Hong Kong.

The objective of the project is to boost business sales by improving brand retention. As well as extanding to a new market like South East Asia by the digitalization of the traditional jewelry business.

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WellnDesk

The project’s goal is to update WellnDesk’s website and create a digital SM campaign in order to increase his online notoriety. Thus finding new potential customers and expanding them.

The objective for the company is to create brand awareness, increase acquisition, retention, and reputation in the market

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SKEMA Business school

SKEMA Business School is a leading French business school, devoted to higher education and research. It was founded in 2009 as a result of the merger between L’école supérieur de commerce de Lille and CERAM Business school, Sophia Antipolis. It offers programs such as a BBA in Global Management, Master of Science (MS and MSc), EMBA, doctoral equivalences, and executive education programs in France, Brazil, China, and the US.

This project aims at defining the different program’s personas in order to improve the acquisition process of the school. Finding Personas will allow SKEMA to be more efficient in its marketing actions, creating a suitable UX and web design for every single group of Personas.

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SKEMA Business school

This is the second project for SKEMA, the objective here is to help the school find its positioning amongst the French Business schools (Les Grandes Ecole de Commerce). It aims to help them increase their brand awareness. This is implemented through well-oriented communication and a marketing plan.