Company projects 2021/2022



Aquarêve is a high-end swimming pool manufacturer on the French Riviera. It is also a member of the Esprit Piscine (gathering of swimming pools manufacturers in France) group. It was founded in 2000 and currently employs 15 people.

Over the years, the company has specialized in building high-end swimming pools and luxury spas, in renovating old and out-of-date swimming pools. Aquarêve is also one of the winners of a CSR project led by the PACA region.

Our goal is to update the digital marketing strategy, respect CSR standards, and lowering energy consumption. We plan to optimize the display and content layoutincorporating current digital marketing trends.


SKEMA Business school

SKEMA Business School is a leading French business school, devoted to higher education and research. It was founded in 2009 as a result of the merger between L’école supérieur de commerce de Lille and CERAM Business school, Sophia Antipolis. It offers programs such as a BBA in Global Management, Master of Science (MS and MSc), EMBA, doctoral equivalences, and executive education programs in France, Brazil, China, and the US.

The project was assigned at the beginning of the first semester, and at this moment we met Nathalie HECTOR, Sophie DECOSTER, and Aurélie DEWILDE. So that we could discuss the project’s problem, their needs, and expectations towards our intervention.

The objective is the development and implementation of SKEMA Business School’s digital application called AskMe, by September 2022 usable by students and in the longer term by professors, staff, and alumni throughout all campuses.

Global Development

Global Development provides socially-oriented engineering services to improve the quality of life of vulnerable populations in developing countries.

Their mission is to connect these energies (community, public and private) and share their knowledge and experience. The goal is to develop collective local impact and long-term sustainable projects. It will contribute to improve the social, economic, and environmental conditions of vulnerable communities.


Symbiom Group

Founded in 2008 in Metz by French prospectivist Yannick Monget, the “Symbiom group” initially saw the light of day in parallel with the emergence of increasingly obvious threats linked to the impact of human activities on terrestrial ecosystems and on our civilizations themselves. The project is to develop the visibility and communication of Yannick Monget and his ambitious project HOPES, published independently by the Symbiom group in 2021.



Bécanerie is an e-commerce website specialized in the sale of detached parts for motorcycles as well as motorcycle equipment.

They are one of the leaders in the French market and are working with SKEMA’s MSc in Digital Marketing for the first time to get a consultancy approach from the students to improve their future website.


HiPe Kids

HiPe Kids is an organization offering online English lessons for children aged 3 to 18. Thanks to its expertise and its native teachers, HiPe Kids is now developing and advancing its offer in the field of e-learning.

The role of the SKEMA team on this project is to analyze the market and the opportunities available to the company to maximize the chances of success of this new offer. It will be launched in 2022.


Awaka, with La Fabuleuse French Fabrique

Awaka is a project carried out by the organization, Little Big Bleu, a network composed of “Made in France” entrepreneurs.

The final objective of the company is to meet consumers’ expectations by proposing an application that scans product barcodes. Thus facilitating the identification of the origin of products, and amplifying the competitive advantages of Made in Global by giving an adjusted view of the price of products. The offer is a free application for all users wishing to actively develop responsible consumption.


MDI Immobilier

MDI Immobilier is a real-estate agency located in Saint-Laurent-Du-Var, on the French Riviera.

With more than 20 years of experience on the market, the agency called us to take a step further in their approach to the business.
Our role as consultants is to help them overcome today’s challenges by creating awareness and engagement between the brand and the customers, and developing their business through digital assets while enhancing the agency’s values.


Maison Durable

Maison Durable is an eco-friendly online shop created by Fabienne Durat in 2020. It is providing zero waste products and plastic-free products made In France. The company offers its own products as well as those from other carefully selected brands that fully align with its values and commitments. Maison Durable is also engaged in the manufacturing process by choosing partners who reflect their values, in particular reintegration shops.    

The goal of our project is to drive brand awareness, increase traffic to the website and sales.



Urbaconsulting is a French consultancy firm created in 2006 that is specialized in supporting stakeholders from the global South to implement their urban development projects. The company works mostly in poor settlements and in fast-growing cities. Indeed, they develop approaches that foster the participation of all stakeholders within the project area, and rigorously adapt their practices to local conditions.



Clarteis is a three-year-old French medical devices company, having its headquarters in Sophia Antipolis, focusing on dermatological treatment and currently employs 7 people. They offer unique patented solutions and medical devices as empowerment tools.

The actual and main product of Clarteis is the EXCIPLEX. This machine is the smallest monochromatic excimer Light to treat localized autoimmune skin diseases like Vitiligo and Psoriasis for example.

The goal of our project is the creation of a real and complete Digital Strategy with the redesigning of the actual website and a new social media strategy.



Lara-Ethnics is a special family company created in 1988 by Lara NOEL and Jean-Marc, from their passion for travel and ethnic culture. For more than 20 years they distribute a wide range of objects, clothing, and ethnic accessories.

Now their children have taken over the company in a more digital form. The products of Lara-Ethnics are sold to many different countries and regions. A stable supply chain has been established, and they have occupied a large share in different markets. Then Lara-Ethnics hopes to build an active customer community and a good brand image.



Avelia is a French company expert in Cloud, Networks & Telecoms, founded in 2003. The company’s mission is to offer customers secure, economical, and innovative solutions to support customers in the success of your digital transformation. Their dedicated teams will offer reliable voice, video, mobile, and data communication tools according to customer needs.

The objective of SKEMA team is divided into three parts, drive traffic to your website, increase brand reputation and develop new markets.