The «Highlight » of the MSc Digital Marketing, the company project is an enriching footbridge between the theory acquired in SKEMA and its application in the professional real life. MSc Digital Marketing
Discovering the banking universe? Being a member of its digital revolution? Galvanizing and rejuvenating the strengths of a cooperative bank? Attracting the young generation to the bank’s offers?…
These challenges that we wanted to face motivated us to join the project: « Communication Sociétaire 2.0 » of the Crédit Agricole Provence Côte d’Azur, proposed by its Communication Team of the regional Head Office in Saint Laurent du Var.
The stake is to contribute to the development of the number of members (7/10 vs 4/10 today) on the cooperative principle « A Man = A Voice », thanks to the elaboration of a targeted digital marketing campaign focused on pedagogy, modernism, differentiation and openness.
The Project Team of SKEMA and of CA PCA escorts us in the stages of the construction of our campaign: audit, benchmark, SWOT, survey, digital strategies and recommandations.