Research is essential to the success of any marketing campaign. Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process. What is…
Interesting things about Shanghai Shanghai is known as an international city. You can explore many novelty here, such as food from different places, art exhibitions, new Disneyland and so on. But as a person who was born and lives in Shanghai, I would like to say, “To understand Shanghai, we should start from one road…
In summer 2018, after graduating from my Bachelor degree in Italy, I started an internship in Expedia. At that time, I knew very little about the travel industry and even less about OTAs (online travel agencies). But, in a few months, I quickly realized that I ended up in a very interesting, dynamic and competitive…
Sophia Antipolis, the center of innovation As the MSc Digital Marketing is based on the SKEMA’s Sophia Antipolis campus. Thus, the program benefits from its strategic location. Indeed, Sophia Antipolis technopole offers the innovation and the dynamism that are essential for our students. Sophia Antipolis, the 1st European technopole Sophia Antipolis technopole celebrated its…
Humans of Digital Marketing: Danlin From China to France, Danlin Ou has an interesting background before joining the MSc Digital Marketing in January 2020. A very digital background Tell us more about your background before joining the MSc Digital Marketing? About my academic background before joining the MSc Digital Marketing, I did a double degree…
Throwback to the digital marketing review Last December, the students from the MSc Digital Marketing presented their digital marketing recommendations. This comes as part of the project consulting with their company. The digital marketing review represents the hard work to answer the company’s business goals. The project consulting, an enriching and professional experience…