David Mounou is an expert in digital marketing. In 2016, he cofounded an e-commerce company selling children’s toys. Since Mounou is a big tennis fan, he launched an application for all tennis practinioners to get track of their progress by using tennis match stats and information about their competitors. For nearly 15 years, he was a CEO of a an e-commerce agency called DPSO. He earned his master’s degree at a prestigious business school, HEC. At SKEMA, he teaches students about acquisition, traffic management, engagement, conversion, data analytics, emailing and affiliation.