Deep dive into analytics: Google Analytics
There are many data sources on how many websites use Google Analytics. As future digital marketers, our MSc Digital Marketing students deep dive into analytics.
A post from 2015 Marketing land says that Google Analytics is used by 30–50 Million websites.
Other data sources like W3techs say that Google Analytics is used by 54.9% of all the websites, that is a traffic analysis tool market share of 83.5%.
Either way no matter how many websites use it is one of the most popular analytics tools in the world and if you are a Digital Marketer, Growth hacker, Marketing Manager, and even a CEO you must learn how to use it!
With Google Analytics you can:
- Track everything about your users even what resolution screen they are using.
- Create all kinds of reports and thus learn more about the people using your service.
- Pretty much everything about where they come from, which channel provides the most leads, sales, downloads, etc.
- Performing A/B testing!
In short, Google Analytics is an extremely powerful tool if you know how to use it and if you invest more time to understand it you can only win.