Digital Marketing Research Tools: Google keyword planner
Research is essential to the success of any marketing campaign. Digital marketing research tools help to see the number of keyword searches.
Without proper planning and research, you are making your tasks when starting a campaign a lot harder. Always do your research and plan this will not only make your job easier but you will learn a lot more things in the process.
What is the Google Keyword tool?
It’s a feature in Google Adwords which is similar to Google Trends but it gives you actual numbers you can work with.
You can choose one or more keywords, choose the country and the language you want, and see approximately how many times your word is searched.
You can see if the competition is “High”, “Medium” or “Low” and what is the suggested bid for that keyword.
I do not recommend using only the Google Keyword tool to research your keywords, but it is a great tool, to begin with, to get some kind of idea on volumes.
A cool thing about the keyword tool is that you can export the data and import it somewhere else.
Also, you can start a Google Adwords campaign directly while you research your keywords which I also don’t recommend.
What Is recommended is that you check it out and find out if it fits your needs.