My experience studying Digital Marketing at Skema Business School was great! Before studying this MSc, I already had experience as a webmaster and a community manager and wanted to deepen my knowledge in the digital sector. With classes such as web design, e-commerce and e-CRM, Social Network & Community Management, this MSc delivered on all the expectations I had. I was also able to learn new skills like graphic design and obtain the Google Analytics and Google Ad Words certifications that are very beneficial on my CV.
A big part of this MSc is also the company project. My team and I had the chance to work with the Sharks d’Antibes basketball team and help them with their social media presence as well as the creation of a website monetization strategy. This company project helped me acquire a hands-on experience on what it is like to work on a project. Even though it was challenging at times, the skills I acquired are very helpful during my professional experiences.
I highly recommend the MSc Digital Marketing at Skema Business School.