The company projects within the Digital Marketing program have allowed us to apply skills learned from courses and lectures. Our project of choice was GIT 2.0, a family real estate business created 30 years ago whose clientele decreased rapidly in the year 2015. Hence, Mr Tissinié and his team desired to upgrade GIT to GIT 2.0 by maintaining their clientele, emphasizing the company’s values and becoming a leader in real estate 2.0 through a strong online presence.
This is where our all-star team comes into play! We analyzed the company and their process, communication skills, and competitors with project management tools such as the benchmark or SWOT. We then carried out an audit of the website and used various strategies such as satisfaction surveys in order to have a better understanding of our clients‘ needs and expectations. Their feedback allowed us to give GIT recommendations regarding their digital strategy.
After this analysis, we next proceeded to execute our objectives in the second semester. In order to achieve this objective, we updated GIT’s website, created SEO analysis, implemented traffic monitoring and fashioned a strategic communication plan for social media. We carried out these tasks following the advice of Mr Tissinié and our coaches.