French native and 23-year-old Anaïs DUCOS is nothing short of amazing. She has proven to be a very intuitive and intellectual individual at such a young age. Not too long ago, we wrote a blog covering, “Career Tuesday” where Google came to speak with the students. Well, Anaïs has already interned with a company that has worked with Google and has plenty of insights to share! But first, who is Anaïs?
Anaïs comes from what she calls a city of “good food” and the “herbs industry” in a southwestern city in France called Toulouse. At just the age of 10, she was already “business-minded.” A family businesses started by her great-grandfather was passed all the way down to her father who made it even bigger, despite a small financial bump in the road. It was from her father, Anaïs says, who taught her to be business-oriented and how to manage a business.
But, her interest in digital marketing started not too long ago when she first started uni. Anaïs had the choice to study web design/marketing, but that didn’t interest her. Instead she chose a Bachelor’s in international management. It was then that she was introduced to the world of marketing and took on internships where she worked as a sales person. She thoroughly enjoyed those opportunities because she enjoys working with people and practicing the art of negotiation. After uni, she took a gap year and it was then that her work with Google began.
Anaïs says she didn’t even expect a call back when she applied for an internship opportunity where Google was the client. During the internship, Anaïs says she understood the value of the digital realm and its influence over big and small companies. At just 22, she was training and introducing small companies on how to incorporate a digital platform into their business model using Google tools. In just seven months, Anaïs helped over 600 small companies! She even spearheaded workshop, exhibitions and the like.
Anaïs has brought that knowledge to Skema Business School where she is now studying digital marketing in the MSc program. She looks forward to working with any sized company in the future, as long as they have a “start up mentality” and as long as she can work alongside a “strong” team that she can “trust” and rely on. That is why she says Elon Musk serves as a great source of inspiration because despite his level of success, he was still willing to share his intellectual property with the rest of the tech world! People always respect those who lend a helping hand.
Outside of the work world, Anaïs is just your typical, kind-hearted girl who likes to have fun! At just 18-years-old she volunteered to visit the elderly weekly where the goal was to spread joy. Aside from that, Anaïs enjoys hanging with friends, eating good/junk food, but working that food off because she says looks are very important. She also enjoys writing fictional stories, cats (she can watch a million cat videos on YouTube!), unicorns (hopes they’re real–in fact, she’s wearing a unicorn shirt in the photo below!) and learning history because she says she likes linking our history to present-day because we can always learn from the past. Oh! And she doesn’t like strawberries!
Lastly, Anaïs says not to “judge a book by it’s cover.” Although she’s blonde, she’s “not dumb.” She says she’s just stubborn and when she wants to do something (dying her hair) she does it!
Well, that wraps up our first spotlight. Thanks Anaïs!