Mike Castro Demaria has expert education in Pedagogical digital content’s production in the field of research and teaching from University Lille. He is currently an MSc Adjunct Professor, a Student’s Projects Coach, and a member of the scientific committee at Skema Business School for over 5 years. Outside the academic environment, Mike is also the CEO of Ultra Prod SAS, where he served in this position for the past 6 years. The main checkpoints in his professional career include 9 years as an associate at Supersonic Studio, and 7 years as visiting professor at IUT Nice-Sophia Antipolis.