MSC DIGITAL MARKETING PROGRAM

 

  • Digital Marketing program taught in English at the Sophia Antipolis campus
  • MSc Digital Marketing program accredited by the Conférence des Grandes Ecoles
  • Duration: 18 months
  • Intakes: January and September

Highlights of the MSc Digital Marketing program:

Professional certifications, the latest tech, real-world projects and personalized coaching

CAREER OPPORTUNITIES

Web marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in digital marketing, media planner, web analyst, traffic manager, community manager, quality and sales manager, business developer, on-line marketing director, director e-commerce, affiliation and partnership manager…

This digital marketing program goes across many domains of management (communication, marketing, project management, sustainable development, web-site and mobil graphic design, brand and product management…) with expertise in internet, news technologies, social networks and community management, web and mobile marketing, as well as SEO, SEM, RTB.

 

Some recent graduates examples include :

Analytics director at Netbooster; Marketing Managers at L’Oréal and Elisabeth Arden; Communication manager at Nike; Sales Director Univers at Decathlon; Sales Manager at Microsoft ; Radio-media Planner at Lagardere Advertising; Web-master at the Nice Cote d’Azur airport; Quality and Marketing Manager at BMW; Marketing Coordinator at Porsche; Research Marketing and Pricing manager at Goodyear; E-marketing Project Manager at Canal+; Project Manager – European websites at Sony Europe; Consultant Performance Marketing at Netbooster.

 

Find our alumni students 

 

WHY CHOOSE THIS DIGITAL MARKETING PROGRAM

The program has strong partnerships and close links to companies. Theses partnerships provide five main benefits :

  • Technical skills and knowledge

You will gain expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills in marketing ans web-marketing, business plan, legal issues, web-site management, CRM and e-CRM, e-commerce, change management, digital marketing strategy..

  • Expertise in managing teams and communicating with stakeholders

You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations.

  • Creativity and capacity to develop new business ideas

The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.

  • Being coached by seven experts on your company project

These experts are consultants or CEOs. They teach subjects according to their area of expertise and then coach on your project.

  • Professional and practical added value

Discover MSc Digital Marketing on Campus Channel

Featuring Léa Lippisch, a current MSc Digital Marketing student, this video will make you discover more about our courses and company projects.

Fall Semester 2020

Spring Semester 2021

DIGITAL MARKETING
  • Digital Marketing & Advertising Strategy
  • E-Commerce, E-CRM, Social Network & Community Management
  • Digital Project Consulting I
  • Web Design Tools and Techniques
  • Online Communication & Website Conception
  • Google Adwords Certification

 

WORKSHOP IN DIGITAL MARKETING
  • Workshop SEO Practices
  • Workshop Launch of a Facebook campaign

 

 

PROJECT MANAGEMENT
  • Digital Project Management & Innovation
  • Managing Across Borders and Cultures
  • Advanced Strategy in a Digital World

 

 

COMMON TO ALL MScs
  • Career and Employability I
DIGITAL MARKETING
  • Corporate Design & Website Management
  • Digital Project Consulting II
  • Digital Analytics & Google Analytics Certification
  • Globalization in a Digital World
  • Big Data and E-Marketing

 

PROJECT MANAGEMENT
  • Advanced Digital Project Management
  • Sustainable Project Management and Development

 

CONFERENCES
  • Managing innovation and design thinking
  • Personal Assistant

 

ELECTIVE COURSES (3 electives to choose)

 

ELECTIVE COURSES DIGITAL MARKETING
  • Artificial Intelligence Management and Business
  • Google Adwords Certification Part II
  • Advanced Graphic Design
  • Communication & Efficient Copy Strategy
  • Advanced Data Analysis and Prospective
  • Artificial Intelligence and Machine Learning-based Decision
  • Business case indepth study
ELECTIVE COURSES PROJECT MANAGEMENT AND BUSINESS DEVELOPMENT
  • AGILE CERTIFICATION/CAPM
ELECTIVE SKILLS MANDATORY FOR DISSERTATION
  • Research Methods & Critical Thinking
COMMON TO ALL MScs
  • Career and Employability II
Watch more videos about the MSc Digital Marketing

Overview

Courses and Company Projects

Campus, Applications and Jobs