Credit Agricole is the first bank of the region with more than 870, 000 customers and 83 % of private individuals, including 44 % of members. Their project goal is to create a targeted digital marketing campaign, focused on “pedagogy, modernism, differentiation and openness.” The students working on the project will contribute to the company’s…
SEMCO launched its actual website in February 2012. After 1 year the average visitor rate is still below our expectations. The e-commerce activity is not working but it is not our purpose. Semco is only working in B to B and this activity was more an excuse to encourage visitors to see the global range…
Cloud computing is changing the way enterprises buy and manage IT. Infrastructure as a Service (IaaS) is growing more than 50% per year according to Gartner and a new comer in the IT market, Amazon Web Services (AWS) is disrupting this market and is the front leader. However, the major obstacle to cloud adoption by…
Synertal is a consulting company with applications in IT solutions, consulting and providing training. They reached out to Skema’s students to develop their digital communication strategy in order to promote their modern vision of management.
