Victor Poinson


Google Certified Trainer

Victor Poinson is an Associate Professor at Skema Business School. He is responsible for the course on Google AdWords, SEO and Web Analytics, and he is a member of the MSc Scientific Committee. His prior work experience at Google included a diverse set of missions – namely Advertising Operations Associate for Online Media Sales; Technical Associate, Sales Technical Operations; Project Manager for Large Customer Sales in Canada; EMEA Shopping Lead and Technical Performance Specialist; and recently Product Operations Manager for the Google Shopping division.

He holds a Master’s degree in Management from Skema. During his studies there, he took the opportunity to participate in exchange programs at Tecnológico de Monterrey university, and the Norwegian School of Economics (NHH). He is also fully certified in Google Adwords, Analytics, and e-commerce.


  • Digital Marketing and Advertising Strategy
  • Google Adwords Certification
  • Google Analytics Certification