Founded in 2010 by Lionel Roux and Antoine Duboscq, WIMI – today with more than 20000 businesses, 49000 projects, 65000 users – is a well-known project management tool operating from Paris and San Francisco offices with the mission of creating an easy to use environment for the project teams.
The global world creates an environment in which people from both within companies and remotely face a challenge of working together on projects. Since the most important aspect in a business is efficiency, the growing technology is being used for achieving positive results. A project requires constant communication, document sharing and tracking the milestones. Office software such as project management tools help teams to become more productive, on the other hand, the right tool is the key to prevent wasting of time and energy. WIMI is the project management tool in which all the necessary features are combined along with a user-friendly design allowing thereby project teams to benefit efficiently.
WIMI’s expansion strategy is currently targeting the education community. Such community has a need for teachers and students to cooperate as teams in different projects. The projects themselves require document sharing, constant communication and specifying deadlines for key tasks. Therefore, we, as the Skema team, collaborated with the WIMI company and held team meetings throughout the semester, as well as coaching sessions with the professors. The result is a successful benchmarking of the sector, realistic business plan simulations, a thorough survey analysis, and an updated communication strategy based on the latest scientific methodologies. In short, we created a future scope for an efficient marketing strategy that ought to bring WIMI to the forefront of all tools sought after by the academic community.